UScellular to Fund Academic and Athletic Youth Organizations

US Cellular Community Connections logo


As New Bern area schools welcome students back to in-person classes and learning, athletic teams, afterschool STEM programs and organizations are looking for ways to continue their respective programming. The pandemic derailed many in-person activities in 2020, forcing some groups to find alternative means to secure the funding and support they need for the upcoming school year.

Funding for these activities is usually supplemented through in-person opportunities, such as selling candy bars or washing cars, but with COVID-19 cases rising in some parts of the country, socially distant fundraising options are becoming more practical and safe solutions. UScellular’s Community Connections program provides a virtual way for K-12 groups to raise up to $1,000, whether they need STEM equipment, fresh uniforms or new instruments for the school band. Organizers can register their group at to start earning sponsorship support online.

“2020 was a tough year for everyone, especially many academic and athletic groups and organizations who rely on fundraising and donations,” said Justin Jenkins, UScellullar store manager in New Bern. “We hope that through local and virtual initiatives like Community Connections, we’re able to still support the goals our children and students here in the New Bern area set for themselves while doing so in a safe and responsible manner.”

Once registered, local non-profit academic and athletic groups representing youth up to 12th grade have 14 days to rally their friends, families and supporters to complete online activities that include taking short surveys, watching videos or following UScellular on its social channels. Each completed activity earns money that goes directly to the organization – up to $1,000 – and the website makes it easy to spread the word on social media.

Since launching the program in 2015, UScellular has awarded $1.4 million to nearly 3,100 groups nationwide. For more information and to view the official rules, please go to

By Melissa McIntyre, Public Relations Counsel