Marketing is more than advertising, websites, brochures, business cards, etc.
It should be a feeling your customers get from every person in your business when they walk through your door, meet with you or talk with you on the phone.
‘People don’t always remember what you say or do, but they will remember how you made them feel’ – that saying is taught in many customer service courses.
Everybody is actually an expert in customer service because all of us know exactly how we like to be treated. The tricky part is translating that to your own workplace.
Good customer service needs to be a culture and part of your marketing plan. You can have a wonderful product or service, but if you cannot connect with your customers and treat them right, they will not be return customers. It’s more than what you say—it’s how you say it.
Guest Blogger: Jeanne Balaoing, Co-owner of B2 Marketing. Please send any questions or to us via email or call 252-638-6684.